A Tale of Success with Peggy Hartanto

Written By
Annisa Puspa Andira

Edited By
Fazrah LR Heryanda

Photograph By
Fadhli Zaky

Peggy Hartanto, a Surabayan-based fashion designer, has proven that determination and hard work is the inevitable formula for success. Known for her originality, her distinctive designs have put her name on the list of noteworthy local fashion designers to watch for. Several Hollywood A-list has worn Peggy’s collection, like Bella Thorne, Demi Lovato, Gigi Hadid, Awkwafina, Giuliana Rancic, and name a few. And what is more, Peggy’s collection has been marketed into the United States, the United Kingdom, to Saudi Arabia. It has been a long journey, but Peggy doesn’t hesitate to share the tale to her success.

“I started my fashion career during my study in Australia when I landed an internship at Collette Dinnigan”—one of the well-known fashion and interior designers in Australia as Peggy recalled her rookie days. After her internship, she landed a job in the production section and quality control section of Collette Dinnigan. Her days working at Collette Dinnigan gave her extensive experience and strengthened Peggy’s skill as a fashion designer. With a determination to fulfill her passion, Peggy eventually left Collette Dinnigan to start her eponymous line, PEGGY HARTANTO.

The establishment of the PEGGY HARTANTO brand in 2012 was the first step Peggy took to establish a reputation as fashion design in her own right. Shortly after establishing her brand, Peggy was offered to showcase her debut collections in Jakarta Fashion Week as a representative of Raffles College of Design and Commerce. “We—Peggy and team thought that this show would be a perfect chance for us to show our first collection of the ready-to-wear label,” said Peggy. Her decision was right considered the successful reception of her debut runway.

Daring in its simplicity, Peggy’s motto since day one is embedded in each of her designs. Indeed, her efforts and passion can be seen through her covetable pieces. I did the pattern myself, to ensure that every single fit of the dress will fall perfectly on every woman. Since the style of our collection is effortless and minimalist, it’s highly essential to make sure that the fit is perfect,” explained Peggy about her creative process.

(Photo Source: Peggy Hartanto SS19 Pandora)

At 31, Peggy has received some national and international recognitions. Peggy Hartanto was listed on the 30 Under 30 by Forbes Asia on the Art Section in 2016. From what she has achieved, Peggy told us, “one of the most memorable moments was when our brand picked as the nominee of The International Woolmark Prize representing Indonesia.” First held in 1953, The International Woolmark Prize is the world’s most prestigious award with a very competitive and tight selection. Unsurprisingly, it was a historic moment for PEGGY HARTANTO as the rising fashion local brand being on the nominee’s list.

“Always be kind to people”

Peggy always believes that knowing oneself, what one wants, and where one wants to go are essential in achieving success. Not only that, in order to reach the possibility of great accomplishment, it’s crucial to invest time and hard work in any work. She proved that a combination of excellent work attitude and originality would be rewarded by overflow success. Also, ‘Always be kind to people.”